Campaign Suggestions

Below you will find some example campaigns that can be run using Norbit. These are based on attracting customers and engaging customers and with marketing objectives in mind.

GENERAL ACTIVITY TO HELP PROMOTE TO APP USERS

When creating campaigns, it’s important to promote through the app to current users, and also attract new users through your other advertising channels (social media, in-store print advertising, press advertising etc).

Communicating with current app users

  1. Use the push messaging feature to alert users of new prizes/deals and competition
  2. Create Email Marketing lists by exporting app user data from the CMS. Send regular (weekly) emails that promote new deals/prizes and competitions
  3. Other advertising channels. Use traditional advertising to make customers aware of the app, and reinforce their use of the app. This can include in centre advertising, and posting regularly on your social channels about the offers/prizes/competitions you have in your app.

Communicating with yet-to-be app users

  1. Promote the app in-store through printed media. Update your promotional artwork templates to always include a CTA to download your centre app.
  2. Promote the app to your exisiting Email Marketing lists by segmenting emails that aren't registered to your app. The message should be tailored to the reasons to use your app and include a CTA to download your app in all email communications.
  3. Other advertising channels. Use traditional advertising to make customers aware of the app, and reinforce their use of the app. Post regularly on your social channels about app only promotions. Include links to both the app stores in posts.

Customer Acquisition

The below tactics have been successful in attracting new users. It’s important to have great prizes and deals at all times, as first time app users will be looking for the other value in the app.

ENTER TO WIN COMPETITION - FREE TO ENTER

Customers love the chance to win. Setting up a competition that’s available to all app users, regardless of their points balance, is an effective way to drive user numbers.

Steps for marketing managers:

  1. Choose a desirable prize/voucher to giveaway that will excite customers and dates.
  2. Set up the competition in the app CMS
  3. Promote the competition in-store and on your social channels. The competition should be the key message, with the app download the mechanism of entry.

An example.

WIN A $100 VOUCHER TO SPEND IN-STORE!

Entry is free. Simply enter through our app.

Don’t have the app? Download it now!

Steps for the customers.

  1. If they already have the app, they enter as usual via the competitions tab
  2. If they don’t, they download the app from the app stores
  3. They create an account, and then enter via the competition tab

SCRATCH & WIN - INSTANT GRATIFICATION + DRIVE SPENDING

Scratch & Win campaigns are perfect for attracting users, and getting them to start the habit of scanning for points when they make a purchase. Add 1 or more major prizes, and complement these with smaller prizes, such as a free coffee.

Steps for marketing managers.

  1. Choose desirable prizes to giveaway. Offer the prize at selected stores, categories (such as 'fashion') or at all stores.
  2. Set up the competition in the app CMS, and assign probabilities of winning (major prizes have a lesser chance to be won, minor prizes have a higher probability.
  3. Promote the competition in-store and on your social channels. Users will receive a scratch card each time they shop and scan.

An example.

WIN INSTANTLY WHEN YOU SHOP AT FRESH FOOD STORES! 

Throughout December you could share in $2000 of instant prizes. 

Major Prize: 5 x $150 fresh food shopping sprees

PLUS Win free coffees and bakery treats! 

Simply scan your app each time you shop at participating stores.

Don’t have the app? Download it now!

Steps for the customers.

  1. If users don’t have the app, they download the app and login.
  2. App users scan the store QR code when making a purchase. A scratch card appears and they scratch their phone to see if they have won. If they win, prizes are added to their prize tab. 
  3. If they don’t win, they see a try again message

BONUS POINTS - INCENTIVISE SPENDING

Bonus Points campaigns are perfect for attracting users with a short term promotion, and getting them to start the habit of scanning for points when they make a purchase. Offer double points, triple points or a set number in addition to the default points you have set.

Steps for marketing managers:

  1. Choose how many points you’d like to offer, and the campaign period.
  2. Promote the competition through your social channels.

An example.

If you’re local sporting team wins a big event:

To celebrate our team winning the comp, we’re giving away double points tomorrow! Every purchase will get bonus points! Just scan your app as usual.

Don’t have the app? Download it now!

Steps for the customers.

  1. If users don’t have the app, they download the app and login.
  2. App users scan the store QR code when making a purchase. They receive confirmation of their scan and bonus points.

Bonus points are also a great to support new store openings (bonus points at the store only), or to support stores that need marketing support.

Campaigns to recover points

The below tactics have been successful in taking points back from the community. When your program has many customers saving many points, you can use these campaigns to reduce the points in the system without giving away many prizes.

ENTER TO WIN COMPETITION - POINTS TO ENTER + UNLIMITED ENTRIES

Customers love the chance to win. Setting up a competition that’s available to all app users and requiring them to use points to enter can help bring points balances down. It relies on a very attractive prize (EG Tickets to concerts, or high value items such as $250+ dollar value, or access to exclusive sales events.

Steps for marketing managers.

  1. Choose a desirable prize/voucher to giveaway that will excite customers and dates.
  2. Set up the competition in the app CMS. Select points needed, and select unlimited entries
  3. Promote the competition in-store and on your social channels. The competition should be the key message, with the app download the mechanism of entry.

An example.

WIN TICKETS TO BEYONCE!

Entry is exclusive to app customers. 

20 points per entry, enter as many times as you like.

Don’t have the app? Download it now!

Steps for the customers.

  1. If users don’t have the app, they download the app and login.
  2. They enter on the competition tab, and can enter as many times as their points allow
  3. They are incentivised to spend more to collect more points, in order to get more entries.

EXCLUSIVE, HIGH VALUE DEALS

We recommend that most deals in the app should be free to use. Exclusive, high value deals can have points assigned to them, for example 50% off or more vouchers that are only offered through the app can have a points requirement to use them.

Steps for marketing managers.

  1. Choose a desirable discount to offer
  2. Set up the deal in the app CMS. Select points needed.
  3. Promote the exclusive deal in-store and on your social channels. The deal should be the key message, with the app download the mechanism to unlock the deal.

An example.

50% off all sale items!
Available to all app customers. 

Don’t have the app? Download it now!

Steps for the customers.

  1. If users don’t have the app, they download the app and login.
  2. They go to the deals tab, click redeem. The points are removed from their balance. They complete the purchase as normal.
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