The below serves as a guide to how the majority of Norbit customers assign points. Note you have full flexibility to change/manage points as required for your business.
All of these can be updated in real time in the app CMS in the points section.
Points for entering the mall (detected by beacon) - 5 points (you can also configure the system to award points for proximity to any of the beacons, if you want to incentivise people to enter specific locations).
Points for making a purchase - 10 points
Points for completing user profile (gender, postal code, city, date of birth) - 20-50 points
Points for referring other people to download the app - 20 points
Points for a birthday - 50-100 points
Milestone points - reach 100 points, get awarded 15 points; reach 500 points, get awarded 30; reach 3000, get awarded 50; reach 5000, get awarded 100; reach 10000, get awarded 200
We suggest a range of prizes/deals and competitions with different value and point requirement to redeem.
Prizes - A free coffee is usually 20 - 50 points, while something like a go-pro is set 500 points and upwards. You’ll have full control of this and can change it as needed in the CMS, based on the value of the prize
Competitions are a great way to get back points without rewarding everyone. For example, a Gift Card/Voucher can be setup as a competition that costs 10 points to enter (and setup with unlimited entries per user) - so if I have 100 points I can enter 10 times, reducing my points and incentivising me to spend again.
Deals should mainly be free to use, however for great deals like 50% off, you can set a requirement to unlock the deal using points (e.g. use 20 points to redeem this deal).
REMEMBER: This is a guide, and points can be changed at any time. Points are used to gamify the experience, not as a percentage of dollars spent. If you feel you're giving away too many prizes, simply adjust the points needed to redeem when you next add prizes to your program.
HANDY HINT: Make sure your app terms and conditions include a clause that 'points are subject to change without approval' and 'points have no monetary value and cannot be transferred or exchanged for cash'.