The Scratch Card module enables you to run scratch card competitions giving away multiple prizes to your loyal customers. This quick use guide helps you get set up and use the module effectively.
How to play instructions
Add in the instructions and details for your scratch and win. For example:
Win a share in over $[insert amount] worth of instant prizes!
Make a purchase at participating retailers then scan the QR code. Scratch the panel and see if you've won instantly!
One scratch card per retailer per day. Please ask for your receipt if you win, as proof of purchase may be required when collecting your prize.
Design Assets and Setup
The assets required to run a scratch and win are listed and explained below:
- Competition banner
the competition banner is the background cover image for the scratch card competition. The screenshot below shows this being used:
Amount required: One per scratch card competition
File specifications:
Type: JPG
Size limit: 150 KB
Optimal dimensions: 1080px X 498px
- Prize banner
The prize banner is the cover image for the redeem tab on the app when customers win a prize from the scratch competition.
Amount required: One per prize in the scratch card competition
File specifications:
Type: JPG
Size limit: 150 KB
Optimal dimensions: 1048px X 484px
- Unscratched card
This is the card that your customers will scratch to see whether they have won or lost. You can see this on the screenshot below. We suggest it includes the words "Scratch Here" or "Scratch Me"
Amount required: One per scratch card competition
File specifications:
Type: JPG or PNG
Size limit: 150 KB
Optimal dimensions: 576px X 576px
Lose card
This is the card that your customers will see if they lose the competition. You can see this in the example screenshot below. It should have a strong contrast to the Unscratched card.
Amount required: One per scratch card competition
File specifications:
Type: JPG or PNG
Size limit: 150 KB
Optimal dimensions: 576px X 576px
Win card
This is the card that your customers will see if they win the competition. You can see in the screenshot below how this card appears after the customer scratches.
Amount required: One per prize in the scratch card competition
File specifications:
Type: JPG or PNG
Size limit: 150 KB
Optimal dimensions: 576px X 576px
Controls and Settings
The list below goes through the settings and controls that allow you to tailor the scratch card competition to your needs.
Date range: The date range of the competition controls the date it runs on. The competition will start just after midnight on the start date and end at midnight on the end date.
Minimum purchase to receive scratch card: This is the minimum purchase range your customer has transacted and scan the QR code for to be able to see the scratch card show up. If only using one QR code range, simply select the 'Range:1 $0:00-$*'
Retailer selection: This selection allows you to control which retailer is running the scratch card competition. You may select ‘Centre’ as the retailer to run a centre wide scratch card competition or specify a specific retailer. If a specific retailer or retailers is selected, only buying and scanning at that retailer will show a scratch card.
Purchase number limit: The purchase number limit setting is a great way to limit the amount of scratch cards for the whole competition. For example, in a campaign, you may say only the first 100 purchases this week gets a scratch card. To run this campaign, you would set the purchase number limit to be 100. At the point where all scratch cards are used up, the competition ends.
Losing Probability: The losing probability for the competition is the probability (%) that the customer will lose the competition when they scratch a card. This probability plus all the winning probabilities for each prize must equal 100%. The losing probability will auto-adjust based on the winning probabilities you enter for each prize.
Prize inventory: This number allows you to set and track the inventory of each prize in the competition. As customers win the prize(s) and redeems them, the inventory will reduce. When the inventory becomes 0, no other customer will win that prize. During the competition, you may edit it to add more inventory to any prize.
Prize winning probability: This is the probability of the customer winning the given prize when they scratch a card. The total winning probability of all the prizes plus the losing probability must equal 100%.
For example, setting the probability to 10 for a prize, means a customer has a 1 in 10 chance of winning that prize
More examples to guide you are below:
Chance to win the prize on each scratch card | Set probability % to |
1 in 100 | 1 |
1 in 80 | 1.25 |
1 in 50 | 2 |
1 in 20 | 5 |
1 in 10 | 10 |
Prize winning frequency: This is the frequency constraint of a customer winning the prize. For example, if the frequency of the prize is set to be once per week and a customer wins this prize when he/she scratches a new card within that week, the prize will be taken out of consideration.
One prize per client checkbox: This setting is a checkbox that allows you to restrict all customers taking part in the scratch card competition to only one prize. This means if a customer wins a prize, he/she will never win again in that given competition. They will, however, continue to see a scratch card appear, but these will always show the 'lose' card.