If you need to mix up your marketing plan with some shorter quick wins whilst stepping away from the seasonal campaigns, take a look at our content calendar to start you off. These 'micro-holidays' are effective for re-engaging app users as well as being able to support any struggling retailers in a particular market.
They also present an opportunity for you to get creative, whilst planning ahead and filling up your app activity calendar - so celebrating them is a win-win! Examples:
Donut Day can be celebrated by giving away 20 free donuts with any coffee purchase to the first 20 users to collect, if you have a donut specialist in your centre.
#GetToKnowYourCustomerDay can be celebrated by doing an Answer to Win campaign containing consumer behaviour questions.
In addition to generating extra engagement, these micro-holidays can be used to celebrate the community, team members, your centre and really show who you are as a brand. Examples:
Celebrate Employee Day with staff deals, instant wins, or random prizes (if you have a staff segment).
Celebrate Small Business Saturday by rewarding double points to those who shop at one of your small businesses on that day.
Please feel free to use this calendar as a guide, and also look for additional holidays as there are plenty to celebrate.