An Enter to Win campaign can be a simple always-on monthly giveaway giving users the opportunity to spend their points on a valued reward and also give one supplier/retailer the opportunity to supply the months prize as an exclusive opportunity. You can also use an enter to win to compliment traditional campaigns as a way to collect customer data and build out your own database during high traffic periods.
Monthly Giveaways:
Sometimes you will find there is a greater uptake in competitions than rewards dependant on the demographic of your centre. A great way for people to churn through points is through these 'Enter to Win' competitions, especially if they aren't spending points on the offers available.