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Targeting Centre Staff with Staff Deals

How can you offer and track inter-retailer staff discounting

Written by Gerry Mezzina
Updated over a week ago

We know many centre staff members and retailers offer discounts to those who work in centre, and you can use your app to offer this - with so many staff working in your centre, they can also contribute significantly to your sales through your loyalty program.

The below can also assist in your control of what content in-centre staff members see (or restrict special offers for centre staff from the general public).

Step 1:

Setup a Campaign Code QR code - named Centre Staff. You can choose to award points for scanning, or set to 'No points'. Download the QR code.

Step 2:
โ€‹Create a segment for the staff members. Select 'scanned at', 'special QR code' - 'Centre Staff', and choose the timeframe:
'from creation' - this will keep staff in the segment ongoing

'choosing a time frame' - you may wish to choose this if you'd like to keep the segment current. That is, you would need to get staff to scan within your chosen time frame to stay in the segment. This can help ensure if a staff member is no longer employed that they will be removed from the segment after the time frame has passed.

Step 3:

Engage your retailers to collect staff deals, or confirm what they already offer.

Step 4:

Upload your staff deals, and choose the Staff Segment as the target.

Step 5:

Circulate the Centre Staff QR code to your retailer management and ask them to get their staff to scan it to receive exclusive staff deals.

The above can be used for similar scenarios, such as office buildings near your shopping centre, schools, or any group of customers you'd like to target with exclusive offers.

If you'd like more information, have questions or would like us to assist in setup, please contact us.

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